- It is a process of research and compilation of information about a company in the areas of Commercial and Marketing. A DICOMAK service for M&A operations.
- Discretion, detail and commitment.
- Proposal for a Strategic Plan.
SALES
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1. Analysis
- Team
- Clients
- Managers
- Markets
- ✓ Product mix
- DATA
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2. Strategy
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✓ Timing
- ✓ Sales Force
- ✓ Detailed forecast
- ✓ Areas
- ✓ Business units
- ✓ Information
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3. Distribution channels
- Markets
- ✓ Areas
- ✓ Indirect sale
- ✓ Profitability
- ✓ Legal
- ✓ Future
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4. Sales Plan
- ✓ By SFID
- ✓ By Area
- ✓ By Client
- ✓ By Product
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5. Coaching
- ✓ Face-to-face
- ✓ Digital
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6. Order
- ✓ Routes
- ✓ Travel planning
- ✓ Expenses
- ✓ Samples
- ✓ CRM / Visit reports
- ✓ Targets
-
7. Human Resources
- ✓ Contract
- ✓ Hours
- ✓ Bonus
- ✓ Career
- ✓ Targets
- ✓ Performance evaluation
-
8. Execution and Control
- ✓ Communication
- ✓ SFID photo
- ✓ Regular and Planned Meetings
- ✓ Sales report
MARKETING
-
1. Analysis
- Team
- ✓ Budget
- ✓ Policy
- Markets
- ✓ Product mix
- DATA
-
2. Product
- ✓ Analysis
- ✓ Families
- ✓ Development
- ✓ Product argument
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✓ Packaging
- ✓ Service
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3. Strategy
- ✓ Targets
- Clients
- ✓ Brand
- ✓ Company
- ✓ Communication
- ✓ Timing
-
4. Brand
- ✓ History
-
✓ Logo
- ✓ Corporate image
- ✓ Brand strategy
- ✓ Brand valuation
- ✓ Brand positioning
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5. Marketing plan
- ✓ Mission and vision
- ✓ Market Situation - SWOT
- ✓ Short, medium and long term
- ✓ Product
- ✓ Buyer person
- ✓ Objectives and 4P
-
6. Training
- ✓ Evaluation
- ✓ Knowledge leaders
- ✓ Training plan
- ✓ Outsourcing
- ✓ Budget
- ✓ Evaluation
-
7. Marketing Digital
- ✓ Environment
- ✓ Audience
- ✓ Targets
- ✓ Strategy
- ✓ Sales
- ✓ Loyalty
- ✓ Budget
- ✓ Technology
-
8. Innovation
- ✓ Everyone innovates
- ✓ Internal communication
- ✓ Incentives
- ✓ Panel of experts
- ✓ Budget
- ✓ Innovation Committee
TRADE MARKETING
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1. Analysis
-
2. Strategy
-
3. Budget
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4. Procedure
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5. Know-How
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6. Evaluation
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7. Argumentary
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8. Trade Marketing Catalog
DIGITALIZATION
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1. Analysis
-
2. Strategy
-
3. Budget
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4. Empowerment
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5. Product
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6. Processes
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7. Technology
-
8. CRO
E-COMMERCE
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1. Analysis
-
2. Strategy
-
3. Budget
-
4. capacity?
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5. Product
-
6. Packaging
-
7. Technology
-
8. Physical Space
SINERGIAS
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1. Printers
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2. Advertising Agency
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3. Marketing Elements
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4. Human Resources
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5. Organisms
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6. Industrial organizations
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7. Internet- Social Networks
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8. Trademarks-Legal
DUE DILIGENCE
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Mission, vision and values
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Marketing
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Product, Market and Customer
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Brand
-
Market Research
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Digitization
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SWOT
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E-commerce
-
Strategy
-
Human Resources
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Action plan
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Providers
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Needs, problems and possible solutions.
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SWOT
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Supply, Demand and Opportunities
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RANGE and RATES
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Competence
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Internal Organization and Strategic Lines
BOARD OF DIRECTORS
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Strategy
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Commercialization
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Marketing
-
Digitization
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Export
-
Internationalization
